Thursday, July 15, 2010

Acceptance of Search Engines –Steps

Your website represents your entity. You have prepared the website after going through a hectic thought discovery process and naturally you have great expectations from your website in terms of monetary benefits and acceptance of people. All these become evident when you find that huge numbers of visitors are thronging your site every day. Such volume of visitors may be generated by referrals, the search engines or simply direct visits. Among the three ways of getting visitors, search engine plays a dominant role in obtaining maximum number of visitors. In the case of your website being a new one, the only option is a search engine. Here we must accept the supremacy of Google, which is the most efficient of all search engines in the market commanding as the main source of nearly half of all the visits made in websites.
There are critical situations to understand in ranking process in the placement table. With the change in the nature of algorithm, the sites which rank at one time among top 10 goes somewhere out of the top 2 or 5 pages. The scenario turns different and somewhat risky when a site completely misses the SERPs and looses the visitors due to its non-presence. Such situation needs immediate assistance and can be cured well before it becomes evident for your website. The efficient and worthy search engine optimization needs time and patience to show results but , at the same time, by following it accordingly you will eliminate the chances of being hit by Google's updates and algorithm changes.Mentioned below are some fundamentals to get a high ranking position in Google and in other search engines as well.
No Spam: Google along with all search engines hate spam and your site may become a victim of penalization for the same. It is wise to avoid this totally. Spam means excess of anything being doing on-page as per Google. Refrain from the excessive usage of keywords in content, HTML comments, long tail Alt Tags, Alt tag on very tiny images and others.
It is better to remain to the most suitable title, Meta description and use as little keywords in keywords Meta as required. Use the proper Alt tag, which provide good description along with keyword and avoid filling it up only with keywords.
Content Standard: Offer your visitors the content with good quality, which provides some usefulness to them and not crowded only with variety of keywords Refrain from using carbon copy of contents as this is not going to serve your purpose at all. Only an original content combined with the flow of useful information will be able to hold your visitors to your website and you can expect repeated visits from them. Repeatedly visited website has better chances to acquire the top place for a considerable period of time.
Link Building: Link has an important role to play in the matter of establishment and high ranking in the SERPs. With the volume of incoming traffic of links, the website gains more popularity and simultaneously enjoys more trust from the search engines. Several means and ways are there to obtain links. Two major ways are Directory submission and Article submission, which are preferred to obtain the incoming links. Links of similar industries can only be exchanged for any useful results. The process of link exchange is taken up in order to provide benefit to the visitors of your site. That is why the importance should be given only to links of similar industry type for information, services and products having likewise qualities

Hosting Services

Hosting Services
Having decided that a website would be a good decision for any business to have especially in the new e-commerce world we all live in, you then have to find a domain name which is your web address or your URL address. The next step would be to find a Web Designer who is going to design a wonderful site that is going to generate you lots and lots of business. The web designer would usually provide Hosting Services; I think this is recommended as if things go wrong due to a software update a web designer are best placed to quickly get your site back up and running again.
I have outline below some of the key terminology that is used.
Disk Space: This is the amount of ' space' you can use on the server.
Your Domain Name: Domain names are disappearing fast. Don't wait to secure your name - even if you are not ready to create a Web site today, your name will be registered, and parked, ready to use at a later date.

A virtually hosted site is accessed using your domain name e.g. www.yourcompany.co.uk
FTP: FTP or File Transfer Protocol is the standard way to upload files/your web site to a server. It is available 24 hours a day, 7 days a week.
Microsoft FrontPage Extensions: A series of programs supplied on the server that serves your website, to allow active content to run. These allow sophisticated programs to be built to be included within your website.
PHP Support: PHP, or Hypertext Preprocessor, is an open source, server-side, HTML embedded scripting language used to create dynamic Web pages. (Similar to ASP and Cold Fusion, PHP is executed on the server).
MySQL Database: The most popular Open Source SQL (Structured Query Language),database management system. MySQL Server was originally developed to handle large databases much faster than existing solutions. MySQL Server today offers a rich and useful set of functions. Its connectivity, speed, and security make MySQL Server highly suited for accessing databases on the Internet.
ASP/ASP.NET Support: Active Server Pages - a specification for a dynamically created Web page with a .ASP extension, that utilizes ActiveX scripting -- usually VB Script or Jscript code.
Microsoft Access Database:
A Microsoft software product that is primarily a data management tool (database software).

Microsoft SQL Server Database: A relational database management system (RDBMS) which is part of Microsoft's BackOffice family of servers. SQL Server was designed for client/server use and is accessed by applications using SQL.
UNIX/Linux Server: Unix has become a widely used multiuser general-purpose operating system around the world.

Linux, is a Unix-like operating system that was designed to provide PC users a free, or very low-cost, operating system comparable to the traditional (and usually more expensive), Unix systems.
Microsoft Windows 2003 Server: Windows 2003 Server is a multipurpose operating system capable of handling a diverse set of server roles.
Site Backups: The servers are backed up daily.
Data Transfer per month: In general, any outward bound traffic from a web site, with the exception of e-mail, is considered to be data transfer. For example, each time a web page, image, midi file, quicktime video, etc. is loaded, data transfer is generated.

SSL Secure Server: Secured Sockets Layer is a protocol that transmits your communications, over the Internet, in an encrypted form.
Linux and Windows plans support Secure Sockets Layer (SSL) with your own certificate, if required, for a customised shopping cart. Just purchase an SSL certificate from any Internet certificate authority (such as Thawte) and we will install it on your web site.

SSL secure credit card capture: Secured Sockets Layer is a protocol that transmits your communications over the Internet in an encrypted form.
A capture page is provided with the Shopping cart system.
Email storage per mailbox: You can have web generated email associated with your domain name, storing 20MB of mail/data per mail box.
POP3 mailboxes: The number of individually named web generated email mail boxes - e.g info@yourdomain.co.uk
Email forwarding: You can forward your web generated email to an alternative email address, when/if required.
Catch-all mail box: A domain e-mail box collects all mail for all users into a single mailbox. You collect this mail with any standard e-mail program, or you can use a mail server to collect and distribute the e-mail to individual users at your end. If you need help choosing or setting up a mail server